Guwahati, Assam – In a significant development poised to reshape Northeast India’s entertainment and tourism industry, Bodhitree Multimedia Limited has signed a ₹500 crore Memorandum of Understanding (MoU) with the Government of Assam. The agreement, signed on February 26, will establish a world-class Global Media and Cultural Hub in Guwahati, positioning the city as a vital media city and a prominent player in the global entertainment ecosystem.
Global Media and Cultural Hub in Guwahati: A Visionary Project
This landmark initiative is expected to transform Guwahati into the first media city of Northeast India. The project is part of Bodhitree Multimedia’s broader ambition to establish India as a global production powerhouse, following its earlier announcement of the Thane Film City project with virtual production facilities in partnership with Suman Entertainment.
The ₹500 crore investment by Bodhitree Multimedia underscores its long-term commitment to boosting India’s media and cultural infrastructure.
Location: Guwahati, Assam – Gateway to Northeast India
Guwahati, the largest and most vibrant city in Assam, is strategically positioned as the gateway to Northeast India. Located on the banks of the Brahmaputra River and well-connected through air, rail, and road, Guwahati is both a cultural hub and a commercial center.
With its rich heritage, growing infrastructure, and scenic surroundings, Guwahati is an ideal destination for hosting a global-standard media city. This project will further integrate Northeast India into the international entertainment and tourism circuit.
Investment: ₹500 Crore by Bodhitree Multimedia
The ₹500 crore private-sector investment will fund the development of cutting-edge infrastructure in:
- Film and television production
- Cultural showcasing
- Wellness tourism
- Business and creative innovation
This project is recognized as one of the largest creative economy investments in Assam and will have a significant multiplier effect on the state’s economic and employment landscape.
Key Facilities at the Global Media & Cultural Hub
Advanced Media City
At the heart of the project lies a state-of-the-art Media City, which will include:
- Full-scale film and TV production studios
- Post-production units with advanced editing and VFX technology
- OTT content creation spaces and documentary zones
- Global collaboration areas and creative co-working zones
- Training centres and film institutes to upskill local talent
This facility will attract Bollywood filmmakers, regional content creators, and international studios, transforming Guwahati into a hub for cinematic excellence.
Luxury 7-Star Wellness Resort
To complement the media infrastructure, a 7-star luxury wellness resort will be developed, featuring:
- Ayurvedic spas, yoga centers, and holistic healing spaces
- Eco-friendly architecture inspired by Assam’s natural beauty
- Premium hospitality services for leisure and business travellers
The resort will support wellness tourism, a rapidly growing global trend, and make Assam a destination for rejuvenation and lifestyle experiences.
Immersive India Pavilion
As a tribute to India’s cultural diversity, the India Pavilion will serve as:
- An interactive space to showcase Indian arts, crafts, music, festivals, cuisine, and textiles
- A venue for cultural exchange programs, exhibitions, and global festivals
- A tech-enabled immersive center using AR/VR to bring Indian heritage to life
This initiative will enhance cultural diplomacy, promote tourism, and strengthen India’s soft power on the world stage.
Strategic Focus Areas
The Global Media and Cultural Hub in Guwahati will serve several key domains:
- Film & Television Production: Establishing a regional base for world-class content creation
- Media Infrastructure Development: Building foundational facilities for a sustainable industry
- Sports & Wellness: Offering integrated experiences for physical and mental well-being
- Cultural Exchange: Hosting international festivals, art fairs, and performance events
- Business & Innovation: Providing creative co-working spaces and supporting startups
This multipurpose hub will become a creative ecosystem bridging commerce, culture, and innovation.
Expected Impact on Assam & Northeast India
Job Creation
The hub is expected to create thousands of direct and indirect jobs, including roles in:
- Film and TV production
- Event and project management
- Hospitality and tourism
- Cultural promotion and tech-based media services
It will also empower local youth through training, skilling, and career opportunities in creative industries.
Tourism Boost: Domestic & International
With its integrated offering of entertainment, culture, and wellness, the hub will attract:
- Domestic travellers looking for engaging leisure and wellness getaways
- International tourists seeking authentic Indian experiences in unexplored regions
- Film tourism, boosted by movie shoots, celebrity visits, and global collaborations
Economic Upliftment
The ₹500 crore investment will stimulate local economic development by:
- Increasing demand in real estate, logistics, transport, and retail
- Encouraging investment in education and creative skill development
- Supporting local artisans, craftsmen, and service providers
Global Exposure for Local Talent
Through its international reach and cultural showcases, the project will:
- Highlight Assamese and Northeast Indian artists, musicians, and filmmakers
- Encourage cross-border collaborations and artistic exchanges
- Open up monetization channels for traditional and modern art forms
Leadership Speaks
“This initiative marks our second major production facility in India, and we are proud to partner with the Government of Assam in building a cutting-edge ecosystem for creativity, culture, and commerce,” said Mautik Tolia, CEO of Bodhitree Multimedia.
“Our shared vision with the Assam Government focuses on creativity, innovation, and economic growth. We appreciate their commitment to a project that will not only uplift the region’s profile but also create lasting opportunities for local communities.”
Why This Media Hub Matters for Assam and India
- Positions Assam on the global media production map
- Attracts film studios, content creators, and wellness tourists
- Creates thousands of employment opportunities
- Builds state-of-the-art entertainment and cultural infrastructure
- Boosts cultural preservation and international exchange
MoU Signing Date and National Vision
The MoU was signed on February 26, and marks a pivotal step in India’s ambition to become a global leader in content creation, wellness tourism, and cultural innovation. Guwahati’s transformation into a Global Media City aligns with India’s broader “Make in India” and “Incredible India” campaigns.
Conclusion:
With its massive scale, visionary facilities, and international ambitions, the Global Media and Cultural Hub in Guwahati will reshape the cultural, economic, and entertainment narrative of Assam and the entire Northeast region. It symbolizes a future where tradition meets technology, creativity fuels commerce, and local becomes global.
